Anh-Minh Tran (Minh)

8 years in Marketing & E-commerce
Manager @ TikTok & Shopee

About me

Expertise

E-commerce campaign, integrated marketing,
product marketing, go-to-market, marketing solutions

Stakeholder management

Manage teams of 10+ headcounts,
cross-function stakeholders, brand partnerships

Visit my LinkedIn

Industry event

I deliver stage speech of social commerce solutions at event scale of 400+ guests.

Mega Sales 2024

TikTok for Business event for key account advertisers and agencies

Trendsetter Summit 2024

TikTok Shop annual event for top-tier sellers and creators

Vietnam Summit 2023

TikTok Shop debut event for sellers, creators, and ecosystem partners

Marketing portfolio

VN Shopee Mum's Club (2020-2022)

The pioneer membership program for nursery shopping. Partnered with 150+ trusted sellers. Recruited 4 million members regionally, with 2x spending power over non-members.

Brand Mega Offer (2021)

A strategic initiative to win in the 0-2H timeslot by with brand partners. GMV contribution uplift 170%, recruited 130++ brands. Chosen to scale up to Shopee Mall level.

Shopee Covid CSR Package (2021)

A CSR program in HCMC Covid lockdown. Raised $65k value of care packages for 10k+ people in need in 14+ districts. Went viral on TV, e-news and social media.